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01-27-2012

The latest member to the SocksAddict.com family is Icebreaker. The addition of Icebreaker further adds more running, hiking and skiing options to the large inventory found at SocksAddict.com

Icebreaker got its start in 1994 when Jeremy Moon was introduced to a Merino sheep farmer, Brian Brackenridge. Brackenridge showed Moon a prototype of a thermal t-shirt made from 100% Merino wool. Moon enjoyed it so much he wanted to sell them and soon began a laying out a business plan.

For Icebreaker, it’s all about functionality – better temperature regulation, mobility, sweat management and fit. Their roots are in nature and their designers constantly use New Zealand’s wild landscape as a source of inspiration.

Aleva Stores is full of glee to bring Icebreaker to the best sock site on the web, SocksAddict.com


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